Bringing the Power of PR to Brand Marketing


Availability
This webinar is not currently available. Email the Professional Development Department to inquire about future availability of this program.

Category: Branding

Marketing a brand and building equity requires more than just communicating product benefits to consumers. Skilled marketing communications professionals can help create a significant brand experience that will deepen emotion and drive engagement. No matter what your level of expertise is in brand marketing, you can learn how to build brands with public relations insights, strategies, and a review of case studies and examples.

In this session, you will:

  • Learn how leading brands are using public relations to engage consumers.
  • Gain a deeper understanding of how to weave public relations strategies into brand marketing.
  • Develop strategies for communicating the value of public relations activities in the marketing mix.

Instructor

Photo of Grace Leong, APR

Leong has 23 years of experience creating and implementing award-winning marketing communication plans that engage consumers, deliver sales results and drive brand equity. Her clients include Kraft Foods, Campbell Soup Company, Johnson & Johnson and Hasbro.

  

Accreditation

Participants earn 1.0 APR Maintenance Credit for a webinar. Learn more about Accreditation maintenance.