When the going gets tough, how strategic are you? Does your boss view you as a trusted strategic adviser who can offer focused, pragmatic and useful advice to get through tough, career-threatening situations? Join senior communicators and communication managers in this two-day immersion session to expand your strategic skills. You will work through a series of communication management problems and resolution scenarios that are designed to challenge your ability to counsel senior managers and leaders during prolonged difficult situations and crises. You will learn how to:
Request an agenda and detailed syllabus from the Professional Development department.
James E. Lukaszewski, ABC, Fellow IABC; APR, Fellow PRSA, BEPS Emeritus, is president of The Lukaszewski Group, a division of Risdall Marketing Group. Considered America’s Crisis Guru®, his name appeared in Corporate Legal Times as one of “28 Experts to Call When All Hell Breaks Loose,” and in PR Week as one of 22 “crunch-time counselors who should be on speed dial in a crisis.” Lukaszewski has served on the PRSA National Board of Ethics and Professional Standards (BEPS) for more than 20 years.
Participants earn 4.0 APR Maintenance Credits for a two-day course. Learn more about Accreditation maintenance.
Broaden your skill set with access to an extensive library of live and on-demand professional development webinars — one of PRSA's premier member benefits.