Building Effective Crisis Plans

Learn to Identify Crisis-causing Risks and How Your Crisis Plan Can Pass Seven Powerful Tests

This webinar is not currently available. Email the Professional Development Department to inquire about future availability of this program.

Category: Crisis & Reputation

This is an intensive 90-minute emersion in the strategic concepts and thinking required to develop crisis communication plans that work. Learn to identify crisis-causing risks and exposures; the crisis plan components most plans miss but must have; and how to avoid, anticipate, and pre-empt the mistakes and errors that cause response failure. Learn how to involve key leaders in the approval and planning process that builds crucial management and employee buy-in so necessary for ongoing readiness.

Effective crisis plans must meet seven powerful tests:

  • Top management approval before you proceed.
  • Sensible, sound thinking and strategy.
  • Get the first few minutes, few hours of a crisis right.
  • Manage media coverage and public concerns and the victims, from the start.
  • Involve management meaningfully in execution and readiness.
  • Accommodate the foreseeable patterns of mistakes, problems and distractions.
  • Accountable, ethical and moral behavior by leadership.

Each participant receives a substantial handout including “Your Quick Guide to the Crisis Communication Management Planning Process.”


Photo of James E. Lukaszewski, ABC, IABC Fellow; APR, Fellow PRSA, BEPS Emeritus

James E. Lukaszewski, ABC, Fellow IABC; APR, Fellow PRSA, BEPS Emeritus, is president of The Lukaszewski Group, a division of Risdall Marketing Group. Considered America’s Crisis Guru®, his name appeared in Corporate Legal Times as one of “28 Experts to Call When All Hell Breaks Loose,” and in PR Week as one of 22 “crunch-time counselors who should be on speed dial in a crisis.” Lukaszewski has served on the PRSA National Board of Ethics and Professional Standards (BEPS) for more than 20 years.



Participants with the APR credential earn 1.0 APR Maintenance Credit for a webinar. Learn more about Accreditation maintenance.