Category: Social Media
When it comes to public relations, taking an all-or-nothing approach is often a recipe for disaster. Join this discussion with industry experts to learn how top organizations are blending new media with old media — like television, print, radio and grassroots outreach — for even more creative, exciting and results-bearing programs. Based on industry case studies, learn when social media should take the lead, when it should be used as support, and how to reinvigorate “forgotten” techniques and outlets for incredible success.
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McDougall has served in senior corporate and agency roles for the past two decades. He is the former global vice president of corporate communications and public affairs for Bausch & Lomb Incorporated, and was director of Worldwide Public Relations for Eastman Kodak Company.
Ravlin has advised organizations ranging from entrepreneurial ventures to some of the world’s best-known brands. Prior to co-founding PMG, she held positions at Cone Communications and Giles Communications, and was director of sales and marketing for Topnotch Resort.
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