How to Use a PR Mashup for High-Impact Results

Pairing Social Media with Traditional Communications Techniques

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Category: Social Media

When it comes to public relations, taking an all-or-nothing approach is often a recipe for disaster. Join this discussion with industry experts to learn how top organizations are blending new media with old media — like television, print, radio and grassroots outreach — for even more creative, exciting and results-bearing programs. Based on industry case studies, learn when social media should take the lead, when it should be used as support, and how to reinvigorate “forgotten” techniques and outlets for incredible success.

You will be able to:

  • Understand common communications scenarios in which social media tools play a supporting role versus a leading role, and the ideal mix between new and old media.
  • Understand the use of “old media” communications tools and outlets in novel ways — alongside social media tools — for increasing message saturation and driving audience behaviors.
  • Analyze your own communications mix to determine areas where social media tools should come into play.


Mike McDougall, APR, Fellow PRSA

Photo of Mike McDougall, APR, Fellow PRSA McDougall has served in senior corporate and agency roles for the past two decades. He is the former global vice president of corporate communications and public affairs for Bausch & Lomb Incorporated, and was director of Worldwide Public Relations for Eastman Kodak Company.

Nicole Ravlin

Photo of Nicole Ravlin Ravlin has advised organizations ranging from entrepreneurial ventures to some of the world’s best-known brands. Prior to co-founding PMG, she held positions at Cone Communications and Giles Communications, and was director of sales and marketing for Topnotch Resort.


Participants earn 1.0 APR Maintenance Credit for a webinar. Learn more about Accreditation maintenance.