Compact Videocams: The New PR Power Tools

Learn how to master these tools and watch your visibility skyrocket

This webinar is not currently available. Email the Professional Development Department to inquire about future availability of this program.

Category: Techniques & Tactics

The worlds of public relations and media are getting more crowded by the minute. The old accepted way of doing business is just that — the old way. The new, innovative way is to set yourself apart by creating video press releases. There is no better tool to do this than the latest generation of compact videocameras, like those from Flip and Kodak. Gone are the days of needing expensive and cumbersome video equipment to shoot even the simplest videos. The new compact videocams are amazing cameras that produces HD quality video, and include other advanced features, typically for well under $200. The Flip Video is an amazing camera that produces HD quality video. In this workshop, you will see a demonstration of how quickly a video on YouTube can be picked up by mainstream media outlets. You will learn:

  • The zero-cost way to turn a standard press release into a video press release.
  • How to rehearse with clients and prepare them for media appearances and speeches.
  • How to get multiple broadcast placements with just one video.
  • How to generate more radio news and talk show bookings.
  • How to create videos in one take and under five minutes


Photo of T.J. Walker

Walker is a leading media and presentation trainer, and an expert trainer for executives seeking guidance on speaking to the public and media. He has trained thousands of executives and government officials over the last 20 years. He is co-author with Jess Todtfield of the number one USA Today Money bestseller and number two Wall Street Journal Business bestseller, “TJ Walker’s Secret to Foolproof Presentations.


Participants with the APR credential earn 1.0 APR Maintenance Credit for a webinar. Learn more about Accreditation maintenance.