Create Snappy Sound Bites

How to Write Moving Quotes and Memorable Quips

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Category: Techniques & Tactics

A good sound bite can help support your points, give your story a human voice, change the pace of the piece, and add creativity and color to your copy. Unfortunately, quotations in press releases often sound as if they were manufactured by a computer, not spoken by a human being. Quotes can be the least interesting parts of copy. In this session, you will learn how to transform your quotations from blah to brilliant.

You will learn how to:

  • Make quotes crisp, clear and concise, and how to avoid over-quoting, hiccup quotes and an irritating “bumpety-bump” formula that lulls your readers to sleep.
  • Peel back your quotes to make them tighter and more interesting.
  • Write a colorful, quotable quote and watch it get picked up by the media.
  • Write attribution like a pro, and use some simple tricks and rules of thumb that will give your writing polish and authority.
  • Find and craft testimonials.

“What others say about you and your product, service or business is at least 1,000 times more convincing than what you say, even if you are 2,000 times more eloquent,” — Dan Kennedy, author of “No B. S. Sales Success.”


Photo of Ann Wylie

Wylie works with communicators who want to reach more readers, and with organizations that want to get the word out. Her workshops take her from Hollywood to Helsinki, and to organizations like NASA, Nike and Nokia. More than 14,000 communicators worldwide subscribe to her e-zine, Wylie’s Writing Tips. She has earned more than 60 awards, including two IABC Gold Quills, for her work.



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