Category: Techniques & Tactics
A good sound bite can help support your points, give your story a human voice, change the pace of the piece, and add creativity and color to your copy. Unfortunately, quotations in press releases often sound as if they were manufactured by a computer, not spoken by a human being. Quotes can be the least interesting parts of copy. In this session, you will learn how to transform your quotations from blah to brilliant.
You will learn how to:
Wylie works with communicators who want to reach more readers, and with organizations that want to get the word out. Her workshops take her from Hollywood to Helsinki, and to organizations like NASA, Nike and Nokia. More than 14,000 communicators worldwide subscribe to her e-zine, Wylie’s Writing Tips. She has earned more than 60 awards, including two IABC Gold Quills, for her work.
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