How to Grow Word-of-Mouth Movements

People Are the Killer App

This webinar is not currently available. Email the Professional Development Department to inquire about future availability of this program.

Category: Crisis & Reputation

    In this session, you’ll learn seven lessons for building and growing a world-of-mouth movement for your brand. You’ll also:

    • Understand the difference between a movement and a campaign, as well as how to grow and measure return on investment (ROI).
    • Learn how to turn product discussions into passionate conversations by empowering your fans to share brand ownership.
    • Hear about word-of-mouth case studies and more!


Photo of Geno Church

Church is responsible for developing word-of-mouth, buzz, viral and evangelism strategies for the agency’s clients. In his 14+ years with Brains on Fire, Church has helped build word-of-mouth into the identities of brands including Fiskars Brands, the American Booksellers Association, Rawlings Sporting Goods, Rage Against the Haze and many others.



Participants with the APR credential earn 1.0 APR Maintenance Credit for a webinar. Learn more about Accreditation maintenance.