When a Star Leaves

How to Sustain Social Media Efforts Over the Long Term

This webinar is not currently available. Email the Professional Development Department to inquire about future availability of this program.

Category: Leadership & Management

  • Discover why some social media programs thrive when their leader leaves, and others fail.
  • Learn how to integrate social media into your organization so that if a star leaves, social media efforts can remain effective.
  • Cover the importance of creating training and education programs, and devising metrics that are tied to mission goals and objectives.


Photo of Donald Jones

Jones is a social technologist who currently focuses on Web strategy and social media for clients in the health care market.

Photo of Steve Ressler




Participants with the APR credential earn 1.0 APR Maintenance Credit for a webinar. Learn more about Accreditation maintenance.