What’s Your Communications Campaign’s ROI?

Make Sure Your Business Outcomes Measure Up!


Availability
This webinar is not currently available. Email the Professional Development Department to inquire about future availability of this program.

Category: Measurement & ROI

Simply measuring the effectiveness of communication isn’t enough anymore. Senior management is asking for more direct correlation of the money spent on communication with the business outcomes resulting from it — how it increases revenue or reduces expenses.

This session will:

  • Provide you with documented examples of how internal and external communication have affected bottom-line issues at other organizations.
  • Explain how to collect data for the ROI calculation by tracking changes in audience behaviors before and after you communicate.
  • Teach you how to use an ROI worksheet to calculate the return on your own
  • communication campaigns or channels.

Instructor

Angela Sinickas, ABC, IABC Fellow

Photo of Angela Sinickas, ABC, IABC Fellow Angela Sinickas has been measuring communication over several decades in both corporate positions and for clients. Her practical approaches have led to promotions for herself and clients, as well as increased funding by senior leaders.  She has conducted research and training in 32 countries, written over 150 articles on research available at her website (www.sinicom.com), and written a manual, How to Measure Your Communication Programs.

Accreditation

Participants earn 1.0 APR Maintenance Credit for a webinar. Learn more about Accreditation maintenance.