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Strategic Communication Planning and Action

This course is not currently available. Email the Professional Development Department to inquire about future availability of this program.

Category: Communication Strategy

Do you find yourself in a reactive mode, unable to plan, set priorities or say “No” to unwarranted demands on your time? You need a strategic approach to communications. Peter Hollister presents time-tested strategic planning and thinking techniques that will help you become more of a strategist, better prepared to offer solutions and more valuable counsel to your organization’s decision making. You will return to work with dozens of ideas and practical solutions, prepared to be more proactive and effective in your position.

You will understand:

  • Strategy vs. tactics.
  • Strategic thinking.
  • How to ask the right questions.
  • Context for strategic planning.
  • Planning models.
  • The eight characteristics of a good plan.
  • The audience-driven, goal-oriented process.

Materials and lunch provided.


Peter H. Hollister, APR, Fellow PRSA, CPRC

Hollister's areas of specialization are strategic planning, organizational and board development, communications research and communications effectiveness studies (audits).

Participants earn 2.0 APR Maintenance Credits for a one-day course. Learn more about Accreditation maintenance.


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