Category: Measurement & ROI
In the Principles, there are three tiers of measurement — outputs, outcomes and business results. This webinar will show you what good media measurement looks like, both traditional and social, and also how to measure target audience change and the related business results. Participants will learn the good, bad and ugly of each form of measurement, and how to make smart choices in creating or managing a measurement program.
Bartholomew is a frequent speaker on public relations, social media measurement and return on investment (ROI). He is a former adjunct professor at the University of North Texas, where he taught mass communications research. He holds a B.S. in Industrial Engineering & Operations Research from Syracuse University, and an MBA from the University of Dallas.
Participants earn 1.0 APR Maintenance Credit for a webinar. Learn more about Accreditation maintenance.
Broaden your skill set with access to an extensive library of live and on-demand professional development webinars — one of PRSA's premier member benefits.