Creating Your Own Measurement Dashboard

Identifying the Right Metrics and How to Display Them

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Category: Measurement & ROI

Managers aren’t satisfied with just measures of communication activities we accomplished; they also want to see the outcomes. Key performance indicators (KPIs) are vital for effective performance reviews. Whether you manage a communication vehicle or an entire department, Angela Sinickas will show you how to develop your own KPIs and share them with your leadership, as well as identify the right metrics and choose how to visually display them.

You will learn how to:

  • Collect and evaluate all the current measurements available to you.
  • Identify new metrics that may cost you nothing to collect.
  • Select the most meaningful metrics to track over time.
  • Establish baselines and set realistic targets for the metrics you select.
  • Choose among various options for sharing your results, such as a Balanced Scorecard, an index or various approaches to a visual “dashboard” of the key indicators.


Photo of Angela Sinickas, ABC, IABC Fellow

Angela Sinickas has been measuring communication over several decades in both corporate positions and for clients. Her practical approaches have led to promotions for herself and clients, as well as increased funding by senior leaders.  She has conducted research and training in 32 countries, written over 150 articles on research available at her website (, and written a manual, How to Measure Your Communication Programs.



Participants with the APR credential earn 1.0 APR Maintenance Credit for a webinar. Learn more about Accreditation maintenance.