Knowing Your Business Is Good PR

Use Your Business Literacy to Communicate With the CEO, Improve the Outcomes of Your Strategies and Tactics, and More

This webinar is not currently available. Email the Professional Development Department to inquire about future availability of this program.

Category: Accreditation Preparation & Maintenance

Are you speaking the same language when you talk to your organization’s top executive? Even if you have had limited opportunities to broaden your knowledge of business literacy during your public relations career, chances are that those you work with assume knowledge. Whether you work for an agency, corporation, government or nonprofit organization, business literacy can help you advance your career, as well as prepare for the Examination for Accreditation in Public Relations. In this session, you will learn:

  • What kinds of business information could be helpful to you.
  • How to evaluate this information and use it in planning and implementation.
  • Why business literacy will make you more valuable to your organization.
  • Where you can look to gather information helpful to you.
  • How to become a more valuable resource for your organization’s senior leadership.


Photo of Mary Graybill, APR, Fellow PRSA

Graybill works with a diverse family of clients and delivers a full scope of public relations services, including public outreach, public affairs, issues and crisis management, marketing communication and media relations. She chaired the Universal Accreditation Board in 2006, led the team that developed the Candidate’s Study Guide for Accreditation in Public Relations in 2007, and now serves on the PRSA Board of Ethics and Professional Standards (BEPS), and as co-chair of the PRSA Fellows’ GoodFellows program.

Photo of Margaret Ann Hennen, APR, Fellow PRSA

Hennen is a senior communication and public relations professional with 30 years of experience in Minnesota’s business communities. Her experience includes in-house counsel for Fortune 500 companies, a large community and academic health care provider, and public media. In addition, her consulting clients include a Fortune 500 company, nonprofit organizations, a rural medical center and mid-size businesses.



Participants with the APR credential earn 1.0 APR Maintenance Credit for a webinar. Learn more about Accreditation maintenance.