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Earning the Accredited in Public Relations (APR) designation is a significant achievement for public relations professionals. You know – you did it!  Why not tell other qualified professionals about APR and encourage them to get started on earning the credential.

To participate, just think of people you know who would be good candidates for APR, then complete the info below and click Send Email. (Remember to use commas between email addresses to send to multiple recipients.)

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This is the message we'll send (feel free to personalize your message):

Are you thinking about ways to accelerate your career or add validity to your work? Then I hope you will consider earning Accreditation in Public Relations (APR). I did, and it was certainly worth the time and effort.

The APR is a voluntary certification process designed to recognize public relations professionals who are members of one of the nine Universal Accreditation Board participating organizations.  Public Relations professionals as well as faculty and instructors teaching public relations topics in an accredited college or university, who feel they are on their way to mastering the knowledge, skills and abilities (KSAs) evaluated through the APR process are encouraged to apply.

The successful completion of the Panel Presentation and computer-based Examination results in the awarding of the designation “Accredited in Public Relations” (APR).  Having the APR demonstrates to employers, clients and peers that you have a serious commitment to a strategic, executive-level and ethics-based public relations practice.

All the details about the KSAs, Panel Presentation and the Examination are on I admit that it is hard work, but there is lots of help. The best way to get started is by downloading the free APR Study Guide and APR application. Then you can make use of other resources there, including an Online Study Course and textbooks on the Short Bookshelf to help you prepare. You also will want to get in touch with your Accreditation chair, who can be a tremendous resource for you as you take this next step to furthering your career.

The cost is $385* and you have one year to successfully complete the Panel Presentation and the computer-based Examination.  Go ahead, sign up now. It’s the best way I know of to have a positive impact on your career.

I hope to see you use the 3 letter – APR – after you name soon!

* Several of UAB participating organizations offer their members a rebate for a portion of the Examination fee as a member benefit. Check with your organization for details on the rebate.