Public Relations Tactics

A funny thing happened on the way to the next digital innovation.

PR professionals were reminded that the basics of communications — a clear message carefully delivered to the right person at the right time — matter more than ever.

Here, Stephen Dupont, APR shares 15 trends to consider for 2014 and beyond.

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Trendspotting: PR Pros Look Ahead in the New Year

PR Tactics Managing Editor Amy Jacques asked 9 PRSA leaders what they see on the horizon for 2014. Here’s what they had to say.


A PR Pro’s 5 New Year’s Resolutions for Twitter

These 5 habits from Tim O’Brien, APR, will help you create a compelling social media presence to support your communications initiatives through 2014.


For years, PR professionals have discussed having the proverbial “seat at the table” along with senior management.

As Joseph E. Cohen, APR, sees it, that goal isn’t good enough anymore. “Now, it is about having a lead seat,” he says.

In this month's "Profiles in PR" interview, Cohen discusses moving into his new role as PRSA's chair, as well as details on the Society’s 2014–2016 Strategic Plan.

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About Public Relations Tactics

PRSA’s award-winning newspaper brings you the latest news, trends and how-to information about the evolving public relations profession. The monthly tabloid delivers essential tips from experienced public relations practitioners that will help you enhance your job skills and stay competitive in today’s marketplace.

Tactics will keep you current on the best practices regarding everything from employee communications and public relations measurement to media relations training and social media.

Our articles reflect the growth and change in crucial areas of professional development that will empower you to advance your career as well as showcase the positive influence of the public relations profession.

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