Public Relations Tactics

Despite his status as a noted author, blogger and social media expert, Brian Solis said that he never stops learning.

“Everything you think you know isn’t all you need to know. It takes a new perspective to see what the future is,” said Solis, principal analyst at the Altimeter Group, during the Oct. 27 General Session at the 2013 PRSA International Conference.

“That’s why it’s such a wonderful time to be where you are right now. Everything can change, and everything will change because of you.”

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Storms, Sacrifice and Strategy

Despite facing more than our share of challenges, PRSA had a very productive year on behalf of our members.

Here, William M. Murray, CAE, shares some of the Society's achievements in 2013, which include new initiatives to support our veterans, promote the value of the profession and embrace today's increasingly digital communications landscape.


We Can Solve Social Media’s Diversity Problem

"Why aren’t those of us who use social media equally represented as thought leaders in the space?"

In this month's Diversity Dimensions column, Dionne C. Clemons, Ph.D. discusses how practitioners of all backgrounds can serve as leaders by ensuring inclusion and diversity online.


Terri Hines, vice president of global public relations and communications at Converse, Inc., leads integrated global communications strategy for the Converse brand portfolio worldwide, which includes the top-selling shoe of all time, the iconic Chuck Taylor.

In this month's Profiles in PR feature, Hines talks to Tactics about global PR and listening to your consumers.


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About Public Relations Tactics

PRSA’s award-winning newspaper brings you the latest news, trends and how-to information about the evolving public relations profession. The monthly tabloid delivers essential tips from experienced public relations practitioners that will help you enhance your job skills and stay competitive in today’s marketplace.

Tactics will keep you current on the best practices regarding everything from employee communications and public relations measurement to media relations training and social media.

Our articles reflect the growth and change in crucial areas of professional development that will empower you to advance your career as well as showcase the positive influence of the public relations profession.

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