Public Relations Tactics

It is possible to work full-time, go to school part-time, squeeze in some fun and stay sane. Really, it is. Here, Charlene DeBar offers advice on how to successfully manage the tug-of-war between work and school.

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Why PR Measurement Needs to Mature

Until recently, measurement was only about clipbooks, impressions, AVEs and other meaningless results. To get a seat at the executive table, PR pros needs to do several things, writes David B. Rockland, Ph.D.

How to Get the Most Out of LinkedIn

With more than 238 million users as of September 2013, LinkedIn has proven itself to be the premier social media platform for business professionals. Here are some tips on how to make LinkedIn work more effectively for you.

Brian Price, a second-year graduate student at Northern Michigan University, is the 2013 president of PRSSA. Here, he discusses his year ahead as well as his plans for after college.  



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About Public Relations Tactics

PRSA’s award-winning newspaper brings you the latest news, trends and how-to information about the evolving public relations profession. The monthly tabloid delivers essential tips from experienced public relations practitioners that will help you enhance your job skills and stay competitive in today’s marketplace.

Tactics will keep you current on the best practices regarding everything from employee communications and public relations measurement to media relations training and social media.

Our articles reflect the growth and change in crucial areas of professional development that will empower you to advance your career as well as showcase the positive influence of the public relations profession.

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