Public Relations Tactics

It is possible to work full-time, go to school part-time, squeeze in some fun and stay sane. Really, it is. Here, Charlene DeBar offers advice on how to successfully manage the tug-of-war between work and school.

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Why PR Measurement Needs to Mature

Until recently, measurement was only about clipbooks, impressions, AVEs and other meaningless results. To get a seat at the executive table, PR pros needs to do several things, writes David B. Rockland, Ph.D.

How to Get the Most Out of LinkedIn

With more than 238 million users as of September 2013, LinkedIn has proven itself to be the premier social media platform for business professionals. Here are some tips on how to make LinkedIn work more effectively for you.

Brian Price, a second-year graduate student at Northern Michigan University, is the 2013 president of PRSSA. Here, he discusses his year ahead as well as his plans for after college.  

 


 

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