Public Relations Tactics

In early June, members of PRSA’s Board of Ethics and Professional Standards (BEPS) participated in a roundtable discussion via phone. In conjunction with Ethics Month, what follows is an edited version of this conversation centering on the question, “How meaningful are corporate and organizational ethics statements?”

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SeaWorld’s Diane Centeno talks branding

Diane Centeno is director of advertising, media and brand for SeaWorld Parks & Entertainment and oversees IMC strategic planning, creative development and media strategies for five theme parks in Tampa, Fla., Williamsburg, Va., and Langhorne, Pa. For this month’s Profiles in PR feature, she talks about integrating these brands, social media, and the challenges of the travel and tourism industry.

The new diverse: multiracial and bicultural

We tend to categorize ethnic communities outside of Whites as minority or diverse population groups, but there’s a gray area that we’re failing to pay close attention to: the bicultural and multiracial population. In this month’s Diversity Dimensions column, Carolina Madrid provides a guide to understanding biculturalism and how you can think about biculturalism in an upcoming PR campaign.

Every four years, the pressure on political parties mounts as they work feverishly to exploit every method of delivering votes. It is a perfect alignment of political strategy, technology and consumer behavior. Katrina Kokoska takes a look at the changes in communications technologies since the last presidential campaign and addresses what this information election means for public relations.

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