Public Relations Tactics

December 2017: Leadership

As CEO of Porter Novelli, Brad MacAfee helps foster an environment where great ideas can happen anywhere and can come from anyone. Here, he imparts six principles to drive organizational success.

Two Houston-based independent practitioners discuss how they prepared for the forthcoming effects of Hurricane Harvey and explain why it’s imperative to plan ahead in the calm before the storm.

Becoming a manager is an exciting and rewarding career milestone. This new role can also offer a wealth of personal and professional growth opportunities for both you and your team.

At Southwest Airlines, Linda Rutherford oversees her company’s media relations, emergency response and employee engagement. She shares her thoughts on being a playful leader and keeping your cool.

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70th Anniversary

About Public Relations Tactics

PRSA’s award-winning newspaper brings you the latest news, trends and how-to information about the evolving public relations profession. The monthly tabloid delivers essential tips from experienced public relations practitioners that will help you enhance your job skills and stay competitive in today’s marketplace.

Tactics will keep you current on the best practices regarding everything from employee communications and public relations measurement to media relations training and social media.

Our articles reflect the growth and change in crucial areas of professional development that will empower you to advance your career as well as showcase the positive influence of the public relations profession.

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