October 11, 2012
The people who I follow on Twitter serve as a virtual research team. They scour the Web, finding valuable information — new studies, resources and insights — so that I don’t have to.
Passing along valuable information compels people to share your content, according to a 2010 study by Chadwick Martin Bailey. The top three reasons for sharing are:
In addition, consumers are growing wary of brands spamming across social media platforms. However, they are willing to receive content from people they know. That’s why retweeting is valuable for brands.
If you want people to retweet your tweets, then make them helpful to your followers. Here are three ways to do that:
What’s not retweetable?
Small talk, Zarrella says. In 2012, he studied the percentage of “@” replies that people retweet to learn the value of conversing. He found that people who chat a lot on Twitter are less likely to have someone retweet them than those who chat less.
How much conversation is enough? Aim for about 10 percent of “@” replies among your tweets, Zarrella suggests. The rest of the time, focus on delivering relevant, valuable and helpful information.
Copyright © 2012 Ann Wylie. All rights reserved.
Ann Wylie works with communicators who want to reach more readers and with organizations that want to get the word out. To learn more about her training, consulting or writing and editing services, contact her at ann@WylieComm.com. Get free writing tips at: FreeWritingTips.wyliecomm.com. Get more than 2,000 writing tipsheets at RevUpReadership.com.
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