Public Relations Tactics

Take a Sentimental Journey: What sentiment analysis means for PR professionals

Publication Date: 11/2009

Source: SO01 Public Relations Tactics
Product Code: 6C-110928
Organization/Author/Firm: Linda Ld Jacobson, APR
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Sentiment analysis seeks to measure the “sentiments,” or tone, conveyed toward a brand, subject, topic or issue. PR practitioners are learning to use this information as they face challenges managing a myriad of social media channels, particularly in terms of determining meaningful measurement from these conversations.