Public Relations Tactics

Taking Another Look: Why Measuring Reputation Is A Must

Publication Date: 7/2006

Source: SO01 Public Relations Tactics
Product Code: 6C-060706
Organization/Author/Firm: Ben A. Singer and Alan R. Hilburg
Industry: Health - Medical - Pharmaceutical
Specialization(s): Leadership / Reputation Management / Measurement
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Would it surprise any communications executive that reputation and its institutional brand implications remains a front and center issue for most business leaders today? Certainly not. In health care, a nearly $2 trillion sector of the U.S. economy beset by daily challenges and change, how reputation impacts stakeholder relationships takes on an even more critical role in building business. At least that’s the consensus of the nation’s top health care CEOs who participated in the Health Academy’s “What’s Reputation Got to Do With it?” survey