The Public Relations Strategist

From expanding global Internet access to experiments like Google Glass, mobile is revolutionizing our profession.  PR pros must embrace the changes that this technology has in store — many of which are still developing.

If you haven’t yet brainstormed how to connect with and engage mobile users, then now is the time to start.

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What Somali Pirates Taught Me About Crisis Communication

In April 2009, B.J. Talley was a member of the communications team for Maersk Line, Limited, the company that owned and operated the 700-foot container ship at the center of the first pirate hijacking of a U.S. commercial vessel in nearly 200 years.

Here, Talley shares the crisis communications lessons he learned during those extraordinary days.



Asiana Crash Underscores Need for Crisis Preparation

Asiana’s initial response to the crash at San Francisco International Airport this past July was so inept that the airline’s reputation, and most likely its business, will be damaged for years to come.

Serious flaws in an organization’s approach to public relations are starkly revealed when crisis strikes. Are you prepared?


From ever-evolving technology advances to the 24/7 news cycle and expanding globalization, communicators are facing an era of unprecedented change. Leaders must adapt, or be left behind.

After speaking with executives at the forefront of this revolution, Ken Jacobs offers 10 specific strategies to succeed in today’s business environment.

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About The Public Relations Strategist

The Strategist is the only magazine dedicated to executive-level public relations professionals. This quarterly publication provides you with insightful feature-length commentary on the strategic importance of public relations at the management level and views on changing public relations concepts to engage and inform you and your organization.

Content reflects the current practice of public relations, with anecdotes and ideas displaying how a topic has measurable impact on achieving the strategic goals of your organization. Crisis communication planning, corporate reputation management, investor relations and many other subjects are addressed by influential thought-leaders in the public relations profession.

Our articles emphasize the growth and change in crucial areas of strategic communications. The Strategist will help you lead your organization effectively as well as advance your own career.

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