The Public Relations Strategist

Irene Rosenfeld, the chairman and CEO of Mondelez International, is one of the most successful and respected business leaders today.

Here, she discusses how leadership and communication helped her turn around a chronically underperforming company and offers advice for how you can move from "good" to "great."

Related Articles

6 Leadership Techniques for Executive-Level PR Practitioners

How are today’s PR executives managing in these challenging and changing times?

Ken Jacobs spoke with nine senior-level practitioners to learn more about their leadership philosophies and what’s working for them.


Developing a New Generation of PR-Savvy Business Leaders

Judy Phair, APR, Fellow PRSA, explains how the new, research-based PRSA  M.B.A. Program will help future executives appreciate the value of strategic communication and reputation management.


In this interview, Stephen Dupont, APR, talks to Timothy Taylor, the "Conversable Economist," about the economic issues that corporate and agency PR executives should consider in the coming year.


Related Articles

About The Public Relations Strategist

The Strategist is the only magazine dedicated to executive-level public relations professionals. This quarterly publication provides you with insightful feature-length commentary on the strategic importance of public relations at the management level and views on changing public relations concepts to engage and inform you and your organization.

Content reflects the current practice of public relations, with anecdotes and ideas displaying how a topic has measurable impact on achieving the strategic goals of your organization. Crisis communication planning, corporate reputation management, investor relations and many other subjects are addressed by influential thought-leaders in the public relations profession.

Our articles emphasize the growth and change in crucial areas of strategic communications. The Strategist will help you lead your organization effectively as well as advance your own career.

Archive | Current Issue | About The Strategist | Subscribe | Advertise | Editorial Calendar | Contribute | Editors

Digital Edition