The Public Relations Strategist

The economic crisis reshaped the playing field for top PR professionals. Ed Cafasso spoke with leading recruiters to learn how communications executives can take advantage of these new opportunities and position themselves for success.

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The Brave New Universe of Health Care Reform and Patient Engagement

In the age of newly empowered “e-patients,” Dianne Danowski Smith, APR, Fellow PRSA, says communicators must develop consumer-oriented strategies that promote engagement and conversation.


Market Watch: The New World of Public Relations

The impact of new technology is transforming our profession. Tim Fry shares how your agency can meet the demands of today's global businesses.

"I apologize" isn't always enough. Virgil Scudder examines why Lance Armstrong's public confession backfired and shares how your organization can gain sympathy and trust when facing high-profile scrutiny.

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About The Public Relations Strategist

The Strategist is the only magazine dedicated to executive-level public relations professionals. This quarterly publication provides you with insightful feature-length commentary on the strategic importance of public relations at the management level and views on changing public relations concepts to engage and inform you and your organization.

Content reflects the current practice of public relations, with anecdotes and ideas displaying how a topic has measurable impact on achieving the strategic goals of your organization. Crisis communication planning, corporate reputation management, investor relations and many other subjects are addressed by influential thought-leaders in the public relations profession.

Our articles emphasize the growth and change in crucial areas of strategic communications. The Strategist will help you lead your organization effectively as well as advance your own career.

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