The Public Relations Strategist

David K. Grossman, ABC, APR, Fellow PRSA, reflects on his mother’s determination and courage, or “chutzpah,” and wonders how the workplace might be with more courageous conversations for our benefit and the benefit of others. As we begin 2013, he provides the top 13 ways to become a better leader.


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PR Lessons From the 2012 Presidential Campaign

When footage of Mitt Romney from a May 2012 fundraiser became public in September, one of history’s great negative quotes went into the record books. In Virgil Scudder’s “In the C-Suite” column, he discusses the power of soundbites and key lessons to remember so that they persuade the audience rather than cause damage to the speaker.

PR Leadership Study Highlights Global Trends, Future Needs

Leaders are crucial to the success of work teams, organizations and nations, as they affect our work lives and our social lives, influencing how we feel and what we say. Bruce K. Berger, Ph.D., discusses how the Plank Center for Leadership in Public Relations at the University of Alabama is addressing leadership in communication management with 20 research studies during the past five years.

Greg Efthimiou, M.A., APR, describes what the Charlotte, N.C.-based corporate communications team learned from its personal and direct storytelling approach on behalf of their field crews in the aftermath of Superstorm Sandy.

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About The Public Relations Strategist

The Strategist is the only magazine dedicated to executive-level public relations professionals. This quarterly publication provides you with insightful feature-length commentary on the strategic importance of public relations at the management level and views on changing public relations concepts to engage and inform you and your organization.

Content reflects the current practice of public relations, with anecdotes and ideas displaying how a topic has measurable impact on achieving the strategic goals of your organization. Crisis communication planning, corporate reputation management, investor relations and many other subjects are addressed by influential thought-leaders in the public relations profession.

Our articles emphasize the growth and change in crucial areas of strategic communications. The Strategist will help you lead your organization effectively as well as advance your own career.

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