The Public Relations Strategist

The expanding influence of social media positions these platforms to serve as powerful — but risky — tools for influencing perception and generating awareness. The George Zimmerman case offers a nearly unprecedented example of leveraging social media in a high-profile trial to galvanize support and mitigate media attention. In this expanded online article, Doris Bloodsworth examines the implications of “social media trials” and what the evolving use of these platforms means for communicators.

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Crucial Communications During a Crisis

“If you can’t communicate effectively, you will not lead,” Helio Fred Garcia says in his latest book, “The Power of Communication.” Communication often determines a leader’s success during a crisis, yet it is often (and unfortunately) overlooked as an essential business skill. In the following Q&A, Garcia talks about the imperative value of context and how to effectively engage key audiences.

The Asset That Will Make or Break Your Career

Regardless of who you are or how high up you are in the corporate hierarchy, if you make a big enough mistake, then you could be fired. Worse, you might actually ruin your career. In his book “The Power of Reputation: Strengthen the Asset That Will Make or Break Your Career,” Chris Komisarjevsky, former CEO of Burson-Marstellar, offers an action plan for strengthening your most important asset.

The recent Costa Concordia cruise ship disaster poignantly demonstrated the critical need for planning and preparation before it’s too late. To prepare for a potential crisis, PR professionals must define safety communications, communicate a culture of safety and understand the role of communications within that culture. Ben Zingman, Ph.D. shares the following takeaways and best practices so that you can implement a potentially life-saving safety plan in your organization. 

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About The Public Relations Strategist

The Strategist is the only magazine dedicated to executive-level public relations professionals. This quarterly publication provides you with insightful feature-length commentary on the strategic importance of public relations at the management level and views on changing public relations concepts to engage and inform you and your organization.

Content reflects the current practice of public relations, with anecdotes and ideas displaying how a topic has measurable impact on achieving the strategic goals of your organization. Crisis communication planning, corporate reputation management, investor relations and many other subjects are addressed by influential thought-leaders in the public relations profession.

Our articles emphasize the growth and change in crucial areas of strategic communications. The Strategist will help you lead your organization effectively as well as advance your own career.

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