The Public Relations Strategist

From issues of authenticity to the rise of super PACs, the 2012 presidential race is fraught with unprecedented communication challenges. The growth of social media and fragmented debates further complicate how candidates connect with voters. Ed Cafasso discusses the need for both strategic and tactical flexibility in this unpredictable campaign.

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Looking Through the Turn: Anticipate What Comes Next

The current business environment is filled with unexpected hazards, says Elise S. Mitchell, APR, Fellow PRSA. To navigate through unscathed, stay focused on where you want to go. The following tips can help you steer toward the promising pavement ahead.

Q-n-A With Jeffrey Hayzlett: Sustaining Your Momentum of Change

You must take control of the situation to effectively drive change in your organization, says Jeffrey Hayzlett, former CMO of Eastman Kodak Company and best-selling author. Here, he talks to The Strategist about setting expectations and the importance of innovation.

A company’s reputation is built over decades and can be lost in an instant - and once it's gone, the organization may never fully recover. Here, Virgil Scudder examines the fallout from Komen's controversial Planned Parenthood funding decision and shares the key communication takeaways for PR professionals today.

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