The Public Relations Strategist

Renee Wilson discusses how real-time engagement has reset the market. Digital technology is causing cultural shifts and consumers are demanding more instant information. She explains what this means for PR practitioners and how to manage these changing news channels. To stay relevant, you must meet the challenges of connecting with audiences in real time, leading engagement and moving business forward.

Related Articles

[Online Bonus] BEPS celebrates anniversary of the PRSA Code of Ethics

Ten years ago, PRSA’s Board of Ethics and Professional Standards (BEPS) rewrote the Society’s Code of Ethics. To celebrate 10 years of the code helping to guide ethical behavior, we invited the former members of BEPS to revisit the challenges they faced in drafting the new code.

[Online Bonus] In the wake of the U.S. Elections, who will lead?

A different kind of existential threat to the American — and international — standard of living exists today. It is national, or “sovereign,” debt here and around the world. As John Paluszek, APR, Fellow PRSA, writes, it’s not a stretch to assign so systemic an issue even partly to PR professionals.

After recently returning from the Middle East, David R. Holdridge, CEO of the international civil society organization Bridging the Divide, spoke with the Global Alliance about the events unfolding in Egypt and the global implications for social media. In the following excerpt, Holdridge discusses how communities are empowered through these new tools and his predictions for the Middle East.

Authentic Influence

  • An Interview with Christopher Graves
    Ogilvy Public Relations Worldwide’s Global CEO, Christopher Graves, spoke with The Strategist on Oct. 18 after presenting a workshop titled “Powerful Storytelling to Drive Business Outcomes” at the 2010 PRSA International Conference in Washington, D.C. Here are some excerpts from our video interview with Graves.

Open Leadership

  • Charlene Li’s Open Leadership Advice
    In her keynote address at the 2010 International Conference, Charlene Li presented her ideas on how today’s leaders can best adopt developing social technologies. Here are some excerpts from Li’s video interview with The Strategist.

About The Public Relations Strategist

The Strategist is the only magazine dedicated to executive-level public relations professionals. This quarterly publication provides you with insightful feature-length commentary on the strategic importance of public relations at the management level and views on changing public relations concepts to engage and inform you and your organization.

Content reflects the current practice of public relations, with anecdotes and ideas displaying how a topic has measurable impact on achieving the strategic goals of your organization. Crisis communication planning, corporate reputation management, investor relations and many other subjects are addressed by influential thought-leaders in the public relations profession.

Our articles emphasize the growth and change in crucial areas of strategic communications. The Strategist will help you lead your organization effectively as well as advance your own career.

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