The Public Relations Strategist

Includes bonus online video

The Air Force public affairs team was faced with the delicate challenge of allowing media access to the dignified transfer of soldiers killed in the line of duty. They strove to honor the deceased and focus on the families left behind. For their strategic yet sympathetic communications, the Air Force received the 2010 Best of Silver Anvil Award on June 3 in New York City.

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Learning from Tony Hayward’s Miscues

Includes bonus online video

Outgoing BP CEO Tony Hayward’s PR gaffes saturated the media in the wake of the Gulf oil spill, leading to his resignation after causing untold damage to his company’s reputation. Here, Virgil Scudder offers tips on how to keep your CEO out of communications quicksand when the microphone is on.

@BPGlobalPR Leaves Lasting Impression on Crisis Communications

In the wake of the Deepwater Horizon oil spill, @BPGlobalPR called out the oil giant’s failure to communicate. Here’s what you can learn from the fake Twitter account that caught everyone’s attention. Plus, meet the Creator of @BPGlobalPR here.

With the constant barrage of new Web 2.0 trends, it’s easy to rush after the next big thing. But for long-term success, you need to take a step back and become genuinely engaged in online conversations. Start by listening and learn what you really need.

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About The Public Relations Strategist

The Strategist is the only magazine dedicated to executive-level public relations professionals. This quarterly publication provides you with insightful feature-length commentary on the strategic importance of public relations at the management level and views on changing public relations concepts to engage and inform you and your organization.

Content reflects the current practice of public relations, with anecdotes and ideas displaying how a topic has measurable impact on achieving the strategic goals of your organization. Crisis communication planning, corporate reputation management, investor relations and many other subjects are addressed by influential thought-leaders in the public relations profession.

Our articles emphasize the growth and change in crucial areas of strategic communications. The Strategist will help you lead your organization effectively as well as advance your own career.

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