The Public Relations Strategist

Recruiters are indicating cautious optimism for senior-level practitioners - if you're ready for the new realities. Learn how you can prepare yourself for what's next.

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Meet the Creator of @BPGlobalPR

Featuring entertaining tweets such as, “We are now accepting formal apologies from anybody who has slandered BP in recent weeks. #bpforgives,” the fake Twitter account @BPGlobalPR mocked the oil giant’s bumbling response to the Deepwater Horizon crisis in the Gulf. Here, the anonymous creator “Leroy Stick” talks about his motivation, Twitter’s potential and the importance of ideas.

General Motors manages crisis with social media

Christopher Barger, director of global social media at General Motors, presented the keynote address at the 2010 Best Practices in Media Relations Summit on March 3 in New York. In the following excerpt, he discusses how one of the world's largest automakers handled financial crisis, the resulting social media communications and present-day outreach.

Charlene Li, founder of the Altimeter Group and co-author of the famed "Groundswell," offers new insights in her new book, "Open Leadership." Here, she talks with The Strategist about the challenges facing leaders in this new digital reality and how to succeed in an era of transparency.

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    Toyota’s Crisis Illustrates the Challenges of Working With a Reluctant Executive