The Public Relations Strategist

Tim McIntyre, vice president, communications at Domino’s, details the company’s step-by-step reaction after a vulgar video goes viral. It’s a corporate response suited for the digital age.

Persuading CEOs to do what’s right during a crisis

While crisis plans offer strategies and procedures, there is always an underlying human element. The most important factor in mitigating the depth and breadth of a crisis, and preserving the organization’s reputation for the long term, is the attitude of the person at the top.
 

Pandemic flu communications in a Web 2.0 world

Concern about a potential widespread pandemic flu outbreak continues. The current H1N1 Influenza A outbreak provides PR professionals with an unprecedented opportunity to demonstrate their unique value when preparing for a public health crisis.

Why former CIGNA PR executive Wendell Potter, APR, is now speaking out against the health care industry.