The Public Relations Strategist

Fall 2017: The Crisis Issue

Once a crisis hits — and it probably will — nothing is more important to your company than properly managing the situation. Take a few steps now, and your company will thank you later.

In the current divisive political climate, Americans are becoming increasingly interested in hearing from CEOs on hot-button issues. It may not be so simple for executives, though, to decide how to respond.

Today’s distrustful and emotional environment calls for communication that’s more sensitive, targeted and strategic. Learn how integrity can help withstand turbulent conditions.

Cognitive psychology and neuroscience have revealed much about how the human mind works, including understanding messages and influencing interpretation. Here are some insights for communicators.

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About The Public Relations Strategist

The Strategist is the only magazine dedicated to executive-level public relations professionals. This quarterly publication provides you with insightful feature-length commentary on the strategic importance of public relations at the management level and views on changing public relations concepts to engage and inform you and your organization.

Content reflects the current practice of public relations, with anecdotes and ideas displaying how a topic has measurable impact on achieving the strategic goals of your organization. Crisis communication planning, corporate reputation management, investor relations and many other subjects are addressed by influential thought-leaders in the public relations profession.

Our articles emphasize the growth and change in crucial areas of strategic communications. The Strategist will help you lead your organization effectively as well as advance your own career.

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