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The Public Relations Strategist

How to Achieve Excellence in Internal Communications Management

As PR practitioners, we face challenges that are more dramatic than at any time in our history. Here, Keith Burton examines these and explores the critical questions that our leaders must answer.

The New Rules of Public Relations Post Election 2016

While every presidential election cycle rewrites some rules, the 2016 campaign will undoubtedly be remembered, discussed and analyzed for decades to come.

3 Common Fears That Arise in the Face of New Ideas

As PR professionals, we are constantly asking others to consider new ideas. That’s why it’s important to anticipate how people will react to new ideas and be prepared to deal with any fears they might have.

How to Find and Retain Key Staff

Finding and keeping top talent is a priority for every PR agency and, in fact, should be viewed as a top priority for leadership as well.

Preview 2017

In This Issue

  • In Closing
    What Really Matters to Chief Communications Officers
  • Forward Thinking
    Connecting Millennials to Company Purpose; Delivering Negative Feedback


From the Editor

About The Public Relations Strategist

The Strategist is the only magazine dedicated to executive-level public relations professionals. This quarterly publication provides you with insightful feature-length commentary on the strategic importance of public relations at the management level and views on changing public relations concepts to engage and inform you and your organization.

Content reflects the current practice of public relations, with anecdotes and ideas displaying how a topic has measurable impact on achieving the strategic goals of your organization. Crisis communication planning, corporate reputation management, investor relations and many other subjects are addressed by influential thought-leaders in the public relations profession.

Our articles emphasize the growth and change in crucial areas of strategic communications. The Strategist will help you lead your organization effectively as well as advance your own career.

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