The Public Relations Strategist

Measurable Impact: Agency leaders on why PR matters

Publication Date: 2009, Fall

Source: SO02 Public Relations Strategist
Product Code: 6K-040908
Organization/Author/Firm: Ed Cafasso
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It’s been a year of high anxiety for every major industry. The PR profession is no exception. But despite smaller budgets, higher expectations, downsizing and ethical criticism, The Strategist found that PR executives maintain a decidedly optimistic perspective on the profession’s future.

Strategist contributing writer Ed Cafasso reached out to five different leaders whose agencies employ thousands of PR professionals serving many of the world’s best-known brands.

Each lauded the unequaled value of public relations as the best vehicle to build, maintain and advance the credibility and trust that organizations need to succeed. In their view, public relations is the only discipline that creates and nurtures the relationships that are at the pivotal point of two historic trends — unprecedented public scrutiny of companies, governments and organizations, and a historic buffet of Internet-fueled consumer information and influence.

What follows is a compilation of their responses.