The Public Relations Strategist

2010: A Social Media Odyssey

Publication Date: 2009, Fall

Source: SO02 Public Relations Strategist
Product Code: 6K-040907
Organization/Author/Firm: John Elsasser
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In a recent blog post on, Jennifer Leggio consulted several social media professionals about their predictions for 2010, asking them: Will social media reach ubiquity? Among the responses:

“I see velvet rope social networks, where some kind of gating to keep out the commons will occur. See Sermo. See Black Box Republic. I see a thousand specific Twitters popping up for places internally and externally, each using OAuth to validate who we are.” — Chris Brogan, New Marketing Labs

“We’re going to see an explosion of things that use location. FourSquare points the way there with a game that you check in where you are. It then shows you useful things to do nearby. As more people come into it and more cities get turned on in the application, we’ll see rapid adoption.” — Robert Scoble, RackSpace

“Social media in 2010 will cease being the shiny new object and instead, become part of the everyday lexicon of business. The technology will begin to fade into the background so that people can focus on the relationships that are created because of the technologies, not the technologies themselves.” — Charlene Li, Altimeter Group

“2010 will be the year that we save us from ourselves in social media…we will stop drinking from the proverbial fire hose and we will lean on filtering and curation to productively guide our experiences and production and consumption behavior and interaction within each network.” — Brian Solis, FutureWorks