Publication Date: 2009, Fall
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What happens when others in your industry go against the grain of your messaging, unwittingly wrapping you up in public scrutiny? As some financial PR professionals now know, it’s not an easy situation to mediate.
Despite assurances from the government that the recession is working toward an end, consumers remain tentative when it comes to their banking relationships, and media headlines are testing brand loyalty. So, whether big or small, national or regional, strong or weak, banks living through the coined “financial crisis” continue to face many of the same challenges to remain true to their brand, quell customer fears and stay focused on business. Looking back on the market one year later, it’s clear to see that bank executives continue to turn to public relations and marketing for solutions.