The Public Relations Strategist

What Happens When the Whistle-Blower Comes Forward?

Publication Date: 2011, Summer

Source: SO02 Public Relations Strategist
Product Code: 6K-031116
Organization/Author/Firm: Ben A. Singer
Industry: Health - Medical - Pharmaceutical / Government - Public Affairs
Specialization(s): Ethics / Leadership / Internal Communications
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Although it’s not a perfect storm, clouds loom as the nation moves inexorably toward the new phases of health reform.

With the arrival of the Patient Protection and Affordable Care Act, health care organizations now face extraordinary challenges: How willthey communicate internally and externally while under the microscope of regulators who believe that they are out of compliance with government policies and procedures? Will this increased scrutiny lead to more employees blowing the whistle when companies don’t comply with the new rules?

Communicators may see this increased watchfulness in one of two ways — either as a significant business threat or as an opportunity to show that their corporate culture prioritizes compliance and intends to do right by its stakeholders.

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