The Public Relations Strategist

Crisis Management: The Evolving Role of the CEO as Crisis Manager

Publication Date: 2011, Summer

Source: SO02 Public Relations Strategist
Product Code: 6K-031100
Organization/Author/Firm: Peter Morrissey
Specialization(s): Crisis Management / Leadership / Reputation Management
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This decade may prove to be the decade of the CEO as Chief Reputation Officer, with an emphasis on safeguarding the organization’s most valued asset: hard-won reputation. Indeed, CEOs have adapted to the major disruptive events in the market, as well as disruptions in their business careers and personal lives.

Positioning the CEO as global communications strategist begins with internal audiences. Enterprises can be conglomerates of fiefs; the ability to unify around a corporate ethos begins long before a crisis strikes. In a crisis, your actions affirm all that you profess your organization to be.

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