The Public Relations Strategist

Stay Cool During a Crisis: Managing a media frenzy

Publication Date: 2009, Summer

Source: SO02 Public Relations Strategist
Product Code: 6K-030912
Organization/Author/Firm: Mark Bernheimer
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It is becoming more prudent for PR practitioners to prepare for a media frenzy, which may or may not coincide with a crisis. Here are a few ways to prepare:
o Decide if it really is a crisis
o Encourage the use of reliable sources
o Practice early and often