The Public Relations Strategist

Issues Management: Defending against the strategy of victimhood

Publication Date: 2009, Summer

Source: SO02 Public Relations Strategist
Product Code: 6K-030909
Organization/Author/Firm: Tim O’Brien, APR
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What can you do if you are forced to defend your organization against allegations of victimization?
o Get the facts
o Show compassion
o Provide information
o Respond to every allegation
o Don’t portray your organization as a victim
o Appeal to reason, practicality and economics