The Public Relations Strategist

Managing the Litigation PR Process in the Court of Public Opinion

Publication Date: 2006, Summer

Source: SO02 Public Relations Strategist
Product Code: 6K-030607
Organization/Author/Firm: David Silver, APR
Specialization(s): Legal / Research - Evaluation / Investor Relations / Reputation Management
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With class actions, corporate and securities fraud, and accounting shenanigans on the rise, and aggressive government investigations spreading across all industries, CEOs, CFOs and boards of directors at public companies are now finding that PR professionals are valuable assets in formulating strategies and tactics to fight the company’s battle in the court of public opinion.

Reputations of public companies and their products or services, their employees, their board of directors, senior management and their brands are at stake. When this is the case, profits can suffer and credibility can be lost.