The Public Relations Strategist

Future Perfect?: 2015

Publication Date: 2005, Fall

Source: SO02 Public Relations Strategist
Product Code: 6K-030505
Organization/Author/Firm: John Elsasser
Specialization(s): Multicultural - Diversity
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What will be the challenges and opportunities for PR professionals in diversity 10 years from now? Will we be living in a more united America — one where the population is so diverse that differences are the rule, not the exception? What will be the strategic roles of PR professionals in reaching these varied audiences? Read on for some answers.
On Aug. 11 at the Biscayne Bay campus of Florida International University in North Miami Beach, Fla., The Strategist hosted a discussion on diversity and the role PR professionals will play — a decade hence. Members of PRSA’s Miami and Gulfstream Chapters attended the roundtable, featuring six executive-level PR professionals. John Elsasser, editor in chief of The Strategist, served as moderator.