The Public Relations Strategist

Measuring the Effectiveness of Your Intranet


Publication Date: 2001, Summer

Source: SO02 Public Relations Strategist
Product Code: 6K-030135
Organization/Author/Firm: Debra A. Miller, Ed.D, APR, Fellow PRSA
Industry: Technology
Specialization(s): Firm Management / Research - Evaluation / Internal Communications / Measurement / Measurement
Tactics: Intranet
Member price:
FREE
Non-Member price:
$4.99

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Summary

Intranets are being touted at one of the best ways to communicate with employees, but many organizations are having problems measuring their effectiveness, due to the difficulty in assessing intangible returns.