Measuring the Effectiveness of Your Intranet
Publication Date: 2001, Summer
Source: SO02 Public Relations Strategist
Product Code: 6K-030135
Organization/Author/Firm: Debra A. Miller, Ed.D, APR, Fellow PRSA
Specialization(s): Firm Management / Research - Evaluation / Internal Communications / Measurement / Measurement
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Intranets are being touted at one of the best ways to communicate with employees, but many organizations are having problems measuring their effectiveness, due to the difficulty in assessing intangible returns.