The Public Relations Strategist

Measuring the Effectiveness of Your Intranet

Publication Date: 2001, Summer

Source: SO02 Public Relations Strategist
Product Code: 6K-030135
Organization/Author/Firm: Debra A. Miller, Ed.D, APR, Fellow PRSA
Industry: Technology
Specialization(s): Firm Management / Research - Evaluation / Internal Communications / Measurement / Measurement
Tactics: Intranet
Member price:
Non-Member price:

Secured Document - MyPRSA Login or Purchase Required Please log in to MyPRSA to View or Purchase this item.


Intranets are being touted at one of the best ways to communicate with employees, but many organizations are having problems measuring their effectiveness, due to the difficulty in assessing intangible returns.