The Public Relations Strategist

Building Loyalty Through Community Relations


Publication Date: 1997, Summer

Source: SO02 Public Relations Strategist
Product Code: 6K-029727
Organization/Author/Firm: John A. Ledingham / Stephen D. Bruning
Specialization(s): Community Relations
Member price:
FREE
Non-Member price:
$4.99

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Summary

Citing original research, the authors explain the importance of working positively with constituent communities to build rapport and reputation.