The Public Relations Strategist

Stakeholders vs. Shareholders: Making an Uneasy Relationship Work


Publication Date: 2011, Spring

Source: SO02 Public Relations Strategist
Product Code: 6K-021103
Organization/Author/Firm: Josiah McClellan, APR
Industry: Associations - Nonprofits / Consumer Products
Specialization(s): Investor Relations
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Summary

While stakeholders and shareholders sound similar, the two groups are very different — and have different communications needs. Here, Josiah McClellan, APR shares tips on managing relationships with both constituencies to benefit your organization.




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