The Public Relations Strategist

Parlez-Vous Relations Publiques? The Human Resources Challenges of International Public Relations


Publication Date: 2001, Spring

Source: SO02 Public Relations Strategist
Product Code: 6K-020116
Organization/Author/Firm: Capozzi, Louis
Industry: Global - International
Specialization(s): Multicultural - Diversity / Firm Management / Account Management
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Summary

In any language, agrees manning, Selvage & Lee CEO Lou Capozzi, public relations is about people. The escalation of the business into a global practice has intensified the human resources challenges for public relations agencies. Here, Capozzi talks about Manning's "Ambassador Program" to train worldwide staff for the realities of global public relations work.