Publication Date: 2001, Spring
Please log in to MyPRSA to View or Purchase this item.
In any language, agrees manning, Selvage & Lee CEO Lou Capozzi, public relations is about people. The escalation of the business into a global practice has intensified the human resources challenges for public relations agencies. Here, Capozzi talks about Manning's "Ambassador Program" to train worldwide staff for the realities of global public relations work.