Your Public Relations and Communications Community

Measuring Communications Performance

Publication Date: 1999, Spring

Source: SO02 Public Relations Strategist
Product Code: 6K-019936
Organization/Author/Firm: Eric Langbaum and Samantha Langbaum
Specialization(s): Internal Communications / Research - Evaluation / Measurement / Measurement
Member price:
Non-Member price:

Secured Document - MyPRSA Login or Purchase Required Please log in to MyPRSA to View or Purchase this item.


Father and daughter team Eric and Samantha Langbaum have created a measurement system that can help communications professionals determine the value of their contributions.

Here they recount how one company, Bell Atlantic, profited from the analytical approach.

Join PRSA Today

FREE Integrated Marketing Training With Membership

Broaden your skill set with access to an extensive library of live and on-demand professional development webinars — one of PRSA's premier member benefits.