The Public Relations Strategist

Measuring Communications Performance

Publication Date: 1999, Spring

Source: SO02 Public Relations Strategist
Product Code: 6K-019936
Organization/Author/Firm: Eric Langbaum and Samantha Langbaum
Specialization(s): Internal Communications / Research - Evaluation / Measurement / Measurement
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Father and daughter team Eric and Samantha Langbaum have created a measurement system that can help communications professionals determine the value of their contributions.

Here they recount how one company, Bell Atlantic, profited from the analytical approach.