The Public Relations Strategist

The New Rules of Litigation Public Relations

Publication Date: 1995, Spring

Source: SO02 Public Relations Strategist
Product Code: 6K-019523
Organization/Author/Firm: Carole Gorney, APR, Fellow PRSA
Specialization(s): Legal
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What do O.J. Simpson, the Menendez brothers and Lorena Bobbitt have in common with organizational public relations? Plenty, according to Carole Gorney, a journalism professor at Lehigh University.

In our litigation-filled society, Professor Gorney says, an organization named as a defendant can't afford to await the protracted outcome of the legal process--even where the odds are good that a judge or jury may find it to be without fault.