Your Public Relations and Communications Community

Going Lean: A Cultural Shift That Adds Value to Your PR Efforts

Publication Date: 2010, Winter

Source: SO02 Public Relations Strategist
Product Code: 6K-011004
Organization/Author/Firm: Mike Greece, APR
Member price:
Non-Member price:

Secured Document - MyPRSA Login or Purchase Required Please log in to MyPRSA to View or Purchase this item.


In addition to the obvious time- and cost-saving benefits of integrating a lean culture into a PR enterprise, it can also create enormous client loyalty. Here are some ways lean can be implemented into PR operations.

Join PRSA Today

FREE Integrated Marketing Training With Membership

Broaden your skill set with access to an extensive library of live and on-demand professional development webinars — one of PRSA's premier member benefits.