The Public Relations Strategist

Going Lean: A Cultural Shift That Adds Value to Your PR Efforts


Publication Date: 2010, Winter

Source: SO02 Public Relations Strategist
Product Code: 6K-011004
Organization/Author/Firm: Mike Greece, APR
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Summary

In addition to the obvious time- and cost-saving benefits of integrating a lean culture into a PR enterprise, it can also create enormous client loyalty. Here are some ways lean can be implemented into PR operations.